📘

Brand Guidelines

Anthropic's brand-writing skill for keeping voice, wording, and messaging aligned with a defined style system.

by @anthropics · Apache 2.0 New ⭐ Featured

What this skill does

Keep your content consistent with defined style guidelines by automatically applying official brand colors and fonts to any document or presentation. You will produce professionally styled materials that stay on-brand without needing manual formatting. Reach for this whenever you need to enforce a consistent look-and-feel across your content.

Anthropic · Writing
view on github ↗

name: brand-guidelines description: Applies Anthropic’s official brand colors and typography to any sort of artifact that may benefit from having Anthropic’s look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. license: Complete terms in LICENSE.txt

Anthropic Brand Styling

Overview

To access Anthropic’s official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

  • Dark: #141413 - Primary text and dark backgrounds
  • Light: #faf9f5 - Light backgrounds and text on dark
  • Mid Gray: #b0aea5 - Secondary elements
  • Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

  • Orange: #d97757 - Primary accent
  • Blue: #6a9bcc - Secondary accent
  • Green: #788c5d - Tertiary accent

Typography

  • Headings: Poppins (with Arial fallback)
  • Body Text: Lora (with Georgia fallback)
  • Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

  • Applies Poppins font to headings (24pt and larger)
  • Applies Lora font to body text
  • Automatically falls back to Arial/Georgia if custom fonts unavailable
  • Preserves readability across all systems

Text Styling

  • Headings (24pt+): Poppins font
  • Body text: Lora font
  • Smart color selection based on background
  • Preserves text hierarchy and formatting

Shape and Accent Colors

  • Non-text shapes use accent colors
  • Cycles through orange, blue, and green accents
  • Maintains visual interest while staying on-brand

Technical Details

Font Management

  • Uses system-installed Poppins and Lora fonts when available
  • Provides automatic fallback to Arial (headings) and Georgia (body)
  • No font installation required - works with existing system fonts
  • For best results, pre-install Poppins and Lora fonts in your environment

Color Application

  • Uses RGB color values for precise brand matching
  • Applied via python-pptx’s RGBColor class
  • Maintains color fidelity across different systems

Install this Skill

Skills give your AI agent a consistent, structured approach to this task — better output than a one-off prompt.

npx skills add anthropics/skills --skill skills/brand-guidelines
Download ZIP

Official Anthropic skill. Need a walkthrough? See the install guide →

Use the raw SKILL.md and the anthropics/skills repository instructions. This is an upstream Anthropic skill folder, not a SkillMD-authored rewrite.

Works with

No terminal needed — Claude.ai works by pasting the skill into custom instructions.

Details

Category
Writing
License
Apache 2.0
Source file
show path skills/brand-guidelines/SKILL.md
brand voice writing