The Solo Builder Stack

Claude Code skills for indie hackers and solo founders cover the full range of jobs a solo builder needs to handle — technical execution, marketing, copy, and the business thinking to know if the product is working. This stack was built for developers who are shipping and selling without a team.

What these skills do

Solo Founder Agent

A generalist advisor for solo founders — product direction, prioritization, business model thinking, and the judgment calls that come up when you’re the only decision-maker. Useful when you need a structured second opinion before committing to a direction.

SaaS Scaffolder

Generate the boilerplate for a new SaaS product: authentication, database setup, billing hooks, admin panel, and the project structure that gets you past zero faster. Reduces the time before you’re working on the actual product rather than infrastructure.

Landing Page Generator

Build landing pages that convert — headline, value proposition, feature sections, social proof, and CTA structure. Produces the copy and layout logic for pages targeting specific audiences or use cases.

Stripe Integration Expert

Implement Stripe correctly — subscriptions, one-time payments, webhooks, trial logic, and the edge cases that trip up first-time implementers. Covers both the technical integration and the billing UX decisions that affect conversion and churn.

Senior Fullstack Engineer

Get senior engineering perspective on architecture decisions, code review, technology choices, and the tradeoffs that matter for a solo project where you can’t afford to rebuild from scratch later.

Marketing Strategy & PMM

Position your product clearly — target audience definition, value proposition, competitive differentiation, and the messaging hierarchy that makes every other marketing asset easier to write.

Copywriting

Write marketing copy that sells — homepage headlines, email subject lines, ad copy, and the persuasive writing that moves someone from awareness to sign-up.

AI SEO

Plan and execute an SEO content strategy: keyword research, content briefs, SERP gap analysis, and the publishing approach that builds organic traffic for a bootstrapped product with no ad budget.

Launch Strategy

Plan your launch — timing, channel selection, audience building, and the announcement sequence that generates maximum early traction on Product Hunt, Hacker News, or your own list.

SaaS Metrics Coach

Understand and improve your SaaS numbers — MRR, churn, LTV, CAC, activation rate, and the diagnostic thinking that connects metrics to specific product or marketing actions.

Churn Prevention

Identify and address the reasons users cancel — exit survey analysis, cohort diagnosis, onboarding gaps, and the retention interventions that actually move churn rate.

Product Discovery

Validate ideas before building — user interviews, problem framing, assumption testing, and the structured discovery process that reduces the risk of building something nobody wants.

Who this is for

• Solo founders and indie hackers building and selling a SaaS product
• Bootstrapped developers launching their first product or next project
• Small teams where one or two people own product, engineering, and marketing simultaneously

For more skills by the founders audience, see the founders audience page. If you’re past initial launch and focused on scaling a team and operations, see the Founder Operating Stack.