The Marketing Team Stack

Claude skills for marketing teams and growth leads cover the full acquisition and conversion funnel — from positioning and paid acquisition at the top through to retention and measurement at the bottom. This stack was built for teams that need to run every marketing function, not just optimize one channel.

What these skills do

Marketing Strategy & PMM

Define your go-to-market position — ICP, value proposition, competitive messaging, and the channel strategy that fits your market. Covers both initial GTM planning and the positioning adjustments that come after you have customer data.

Marketing Demand Acquisition

Build the demand generation engine: content calendar, paid strategy, organic tactics, and the sequencing that fills the top of the funnel consistently. Covers both inbound and outbound demand creation.

Paid Ads & Ad Creative

Plan and write paid campaigns across Google, Meta, LinkedIn, and other channels. Paid Ads covers bidding strategy, audience targeting, and campaign structure. Ad Creative handles the copy and concept for individual ads — headlines, hooks, body copy, and CTAs that perform.

Page CRO, Signup Flow CRO & Onboarding CRO

Improve conversion rates at each stage of the user journey. Page CRO focuses on landing pages and key marketing pages. Signup Flow CRO covers the registration and checkout experience. Onboarding CRO addresses the activation steps between signup and first value.

Launch Strategy

Plan product and feature launches — announcement timing, channel sequencing, audience warm-up, and the execution coordination that generates spikes in signups or press coverage.

Marketing SEO Audit & AI SEO

Audit your current SEO health and build a content strategy for organic growth. The SEO audit identifies what’s suppressing rankings today. AI SEO covers the content brief and keyword clustering approach for scaling organic content efficiently.

Analytics Tracking & Marketing Campaign Analytics

Implement the tracking that makes attribution possible — event schema, UTM conventions, funnel instrumentation, and the data model that connects marketing spend to revenue. Campaign analytics covers reporting and the interpretation that drives budget decisions.

Referral Program

Design and implement a referral program — incentive structure, mechanics, referral flow, and the measurement setup that lets you evaluate whether the program is working.

Marketing Psychology

Apply behavioral principles to marketing decisions — anchoring, social proof, loss aversion, and the framing effects that influence conversion without changing the underlying offer.

Who this is for

• Marketing leads and heads of growth running a full-funnel team
• Growth marketers who own acquisition, activation, and retention
• Product marketers building GTM motions from scratch

For more skills by the marketers audience, see the marketers audience page. For a more focused content and SEO operation, see the Content & Marketing Stack.